{"product_id":"9781912454228","title":"Youtubers \/P","description":"\u003cp\u003eBook Title: Youtubers \/P \u003cbr\u003eISBN: 9781912454228 \u003cbr\u003eBy Author(s):CHRIS STOKEL-WALKER \u003cbr\u003eBy Publisher:SIMON \u0026amp; SCHUSTER UK \u003cbr\u003eFormat:PB\u003c\/p\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan\u003e‘For anyone trying to understand the bonkers world of YouTube, this is \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eessential reading\u003c\/span\u003e\u003cspan\u003e.’ \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e– ESQUIRE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e‘\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBoth\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eabsorbing\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eand highly illuminating\u003c\/span\u003e\u003cspan\u003e’ \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e– THE BOOKSELLER\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e‘\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eNo one understands the intricacies of YouTube like Chris Stokel-Walker\u003c\/span\u003e\u003cspan\u003e’ \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e– THE ATLANTIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eTwo billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?\u003cbr\u003e\u003cbr\u003eMore than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom – while getting the facts on brand deals, burnout and authenticity.\u003cbr\u003e\u003cbr\u003eThis is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.\u003cbr\u003e\u003cbr\u003eBy the author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTikTok Boom: China's Dynamite App and the Superpower Race for Social Media\u003c\/span\u003e\u003cspan\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eTable of Contents\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003ePART I\u003cbr\u003e\u003cbr\u003ePOWER AND BEGINNINGS\u003cbr\u003e\u003cbr\u003e1. Uploading: Casey Neistat and the power of YouTube\u003cbr\u003e\u003cbr\u003e2. Jake Paul: cars, money, and a burning swimming pool\u003cbr\u003e\u003cbr\u003e3. Me At the Zoo: Jawed Karim and the worst video of all time\u003cbr\u003e\u003cbr\u003e4. Viral comedy: YouTube laughs all the way to the bank\u003cbr\u003e\u003cbr\u003e5. Grace Helbig and the first stars of vlogging\u003cbr\u003e\u003cbr\u003e6. From Russia to Latin America: YouTube goes global\u003cbr\u003e\u003cbr\u003ePART II\u003cbr\u003e\u003cbr\u003eENGINE ROOM: HOW YOUTUBE WORKS\u003cbr\u003e\u003cbr\u003e7. The Algorithm: YouTube’s secret formula\u003cbr\u003e\u003cbr\u003e8. Policing YouTube: extremism and the Adpocalypse\u003cbr\u003e\u003cbr\u003e9. Sponsored content: the tale of Dodie Clark and Heinz beans\u003cbr\u003e\u003cbr\u003ePART III\u003cbr\u003e\u003cbr\u003eCHARTING THE STARS\u003cbr\u003e\u003cbr\u003e10. Know your YouTube: elite, macro-influencer and micro-influencer\u003cbr\u003e\u003cbr\u003e11. Elite influencers: fighting their way to the top\u003cbr\u003e\u003cbr\u003e12. Child stars: meet MattyB, who gets two million views a day\u003cbr\u003e\u003cbr\u003e13. Macro-influencers: beauty, crime and DIY\u003cbr\u003e\u003cbr\u003e14. Micro-influencers: speaking to a devoted audience\u003cbr\u003e\u003cbr\u003ePART IV\u003cbr\u003e\u003cbr\u003eBEHIND THE SCENES: SNAPSHOTS\u003cbr\u003e\u003cbr\u003e15. Summer in the City: a gathering of the influencers\u003cbr\u003e\u003cbr\u003e16. Collaboration: Sapphire builds a career\u003cbr\u003e\u003cbr\u003e17. Management: Sarah Weichel, star agent\u003cbr\u003e\u003cbr\u003e18. Training camp: with the 11-year-old YouTubers\u003cbr\u003e\u003cbr\u003e19. YouTube school: with the adult entrepreneurs\u003cbr\u003e\u003cbr\u003ePART V\u003cbr\u003e\u003cbr\u003eCAUGHT IN THE MACHINE\u003cbr\u003e\u003cbr\u003e20. Pranks for views: why Monalisa Perez shot her boyfriend\u003cbr\u003e\u003cbr\u003e21. Authenticity: the fourth wall for YouTubers\u003cbr\u003e\u003cbr\u003e22. Burnout: slaves to the algorithm\u003cbr\u003e\u003cbr\u003e23. Fanatical fans: obsessive relationships\u003cbr\u003e\u003cbr\u003ePART VI\u003cbr\u003e\u003cbr\u003eTHE BATTLE FOR CONTROL\u003cbr\u003e\u003cbr\u003e24. YouTubers found a union\u003cbr\u003e\u003cbr\u003e25. Patreon: seeking independent support\u003cbr\u003e\u003cbr\u003e26. Merchandise: from books to pop sockets\u003cbr\u003e\u003cbr\u003ePART VII\u003cbr\u003e\u003cbr\u003eTHE FUTURE: YOUTUBE v TV\u003cbr\u003e\u003cbr\u003e27. Invasion of the Hollywood stars\u003cbr\u003e\u003cbr\u003e28. Is YouTube killing traditional TV?\u003cbr\u003e\u003cbr\u003e29. Online video war: YouTube v Facebook\u003cbr\u003e\u003cbr\u003ePART VIII\u003cbr\u003e\u003cbr\u003eCONCLUSION\u003cbr\u003e\u003cbr\u003e30. A flawed winner\u003cbr\u003e\u003cbr\u003eGlossary\u003cbr\u003e\u003cbr\u003eAcknowledgements\u003cbr\u003e\u003cbr\u003eNotes\u003cbr\u003e\u003cbr\u003eIndex\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"CHRIS STOKEL-WALKER","offers":[{"title":"Default Title","offer_id":48757990752479,"sku":"NR 1 (1st Row)","price":10.8,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9529\/9228\/files\/71F7Jl6vG_L._SY522.jpg?v=1775114384","url":"https:\/\/www.bookmarket.com.sg\/products\/9781912454228","provider":"BookMarket","version":"1.0","type":"link"}