Experience Centric Organization

Experience Centric Organization

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SIMON CLATWORTHY
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$39.80
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$39.80
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Book Title: Experience Centric Organization
ISBN: 9781492045779
By Author(s):SIMON CLATWORTHY
By Publisher:O'REILLY INC
Format:PB

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.

Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers' experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you'll discover how experience-centricity can drive the whole organization.

Learn the five steps necessary to transform into an experience-centric organization
Explore the underlying structure needed to design and deliver memorable experiences
Understand how customers and clients experience products and services
Develop experiential DNA as an extension of your brand DNA
Be proactive by translating cultural trends into experiences