Book Title: Never Go With Your Gut
ISBN: 9781632651624
By Author(s):GLEB TSIPURSKY
By Publisher:CAREER PRESS
Format:TPB
Avoid terrible advice, cognitive biases, and poor decisions.
"Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!" --Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns--what scholars call "cognitive biases"--and are preventable.