Book Title: Citizen Coke: Coca-Cola Capitalism
ISBN: 9780393353341
By Author(s):BARTOW J. ELMORE
By Publisher:NORTON
Format:TPB
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.