Book Title: Think Like An Adman Don'T Act Like One
ISBN: 9789063696351
By Author(s):DAVID SNELLENBERG
By Publisher:BIS PUBLISHERS
Format:PB
Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviors, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.